Digital Media Management
MA, PG Cert
Key information
Key information for 2026-27
Key information for 2027-28
Course overview
Our MA Digital Media Management is a highly innovative degree providing you with analytical and practical training in digital entrepreneurship, project development and creative online branding and marketing.
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Why choose this course?
- This course is taught by world-leading academics and highly experienced digital industry professionals and is designed to equip you with the skills and knowledge most sought after in this area by global companies and organisations.
- It offers you the opportunity to acquire practical skills in project management, strategic planning and intellectual property at the same time as sparking your creativity through digital branding, interactive storytelling, content production and visual creation.
- You will have the chance to develop a strong professional network, define your own roadmap, strategy and vision for social media and other digital products and bring your digital portfolio to life.
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What will I learn?
On this digital media management course you will explore the complexity of digital media and its social and cultural context, as well as the broader effects of changes in the industry. You will research new digital media trends and identify new tools, platforms and capabilities to help you realise your online marketing strategies, content production and branding initiatives.
Together, we will discuss relevant theoretical and critical knowledge about management frameworks, marketing research and digital media. From this important information, we will devise new digital strategies that are creative and innovative on a global scale.
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How will I learn?
This course is available to study full- or part-time. It has an evening timetable with classes taking place in the evening. Some modules also have occasional classes on Saturday. These classes consist of聽formal lectures, seminars and practical workshops for hands-on experience. This course also hosts a large number of guest lecturers, keen to share their experience and insights, who are industry experts working in such fields as creative advertising and marketing, consumer goods, the charity sector, and fashion and luxury brands.
This course focuses on digital media management, but we also offer an interlinked MA Digital Media Culture. This means that you can tailor your degree to your career goals broadening your skills further with option modules from one of the other course aspects.
We also offer this course as a Postgraduate Certificate. For the Certificate, you study fewer modules and do not complete a final project. On successful completion of the Certificate, you can progress on to the Master鈥檚 course.
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How often will I attend classes?
MA
Full-time October start: Two to three evenings a week, plus occasional Saturdays, October to July
Full-time January start: Two to three evenings a week, plus occasional Saturdays, January to December
Part-time October start: One to two evenings a week, plus occasional Saturdays, October to July
Part-time January start: One to two evenings a week, plus occasional Saturdays, January to December
PG Cert
Part-time October start: One to two evenings a week, plus occasional Saturdays, October to July
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Course disclaimer
糖心logo入口 makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.
Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the How will I learn? section.
More highlights
- 糖心logo入口鈥檚 targeted smaller class sizes and highly interactive teaching on this course make for a very engaging learning experience.
- 糖心logo入口 was ranked as one of the top four universities in the UK for its Art and Design research in the 2021 Research Excellence Framework. We were聽also among the top 200 HE institutions in the QS World University Rankings in Communication and Media Studies.
- We聽focus on teaching and research in film and media, journalism, arts policy and management, with the , the and the聽糖心logo入口 Institute for the Moving Image (BIMI) as focal points of our research culture.
- We offer .
Modules and Teaching
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One year full-time or two years part-time, on campus, starting in January 2027
Course structure
MA:
You must complete modules worth a total of 180 credits, consisting of:- three compulsory modules (30 credits each)
- one option module (30 credits)
- a dissertation/project (60 credits).
PG Cert:
You take two compulsory modules worth 30 credits each.MA compulsory modules
MA indicative option modules
- Advanced Layout and Design (January start only)
- Audiences: Communities, Participation and Learning
- Contemporary American Cinema (January start only)
- Critical and Creative AI
- Digital Culture
- Digital Marketing Initiative, Work Placement
- Digital and Data Journalism
- Inside Out of Culture: organisations, placements and practice
- Public Relations and Professional Communications (January start only)
- Theoretical Perspectives on Media (January start only)
MA Digital Media Management final project
PG Cert modules
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One year full-time or one year part-time or two years part-time, on campus, starting in October 2027 or January 2028
Course structure
MA:
You must complete modules worth a total of 180 credits, consisting of:- three compulsory modules (30 credits each)
- one option module (30 credits)
- a dissertation/project (60 credits).
PG Cert:
You take two compulsory modules worth 30 credits each.MA compulsory modules
MA indicative option modules
- Advanced Layout and Design (January start only)
- Audiences: Communities, Participation and Learning
- Contemporary American Cinema (January start only)
- Critical and Creative AI
- Digital Culture
- Digital Marketing Initiative, Work Placement
- Digital and Data Journalism
- Inside Out of Culture: organisations, placements and practice
- Public Relations and Professional Communications (January start only)
- Theoretical Perspectives on Media (January start only)
MA Digital Media Management final project
PG Cert modules
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Teaching
We聽encourage innovative and engaging ways of teaching to聽help聽ensure聽you聽have the best learning experience聽and聽provide聽a聽range of聽different聽modes of learning聽to聽help you聽juggle聽study聽with work and other commitments.
What are the methods of teaching?
MA:聽This course is delivered by leading research academics and industry practitioners in academic seminars, practical workshops and technical sessions in labs.
PG Cert:聽Teaching is in small groups, and you are encouraged to participate and learn through discussion and collaborative work.
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How will I be assessed?
MA:聽The course is assessed by coursework only, including production of digital items, critical evaluations and essays.
PG Cert:聽Coursework, evaluations and project work. You will be expected to make presentations alone and in groups, and some of the assessment may be made on collaborative work. Progress may also be self- and peer-evaluated and may be made against benchmark statements during the course.
Please see individual modules for more details.
Find out more about assessment at 糖心logo入口, including guidance on assessment,聽feedback聽and our assessment offences policy.
Entry requirements
MA : Our standard entry requirements for postgraduate courses are a second-class honours degree (2:2), or equivalent, in any area of study.
PG Cert:聽You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development.
Non-graduates with three years' experience and IT skills are also welcome to apply.
We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.
On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.
Apply now to secure your place. The earlier you apply, the sooner your application can be considered, and you can enrol. You do not need to have completed your current qualification to start your application.
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What are the English language requirements?
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.
If you don't meet the minimum English language requirements, please contact us or see our for more details about how we can help.
Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.
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What are the visa and funding requirements?
If you are not from the UK and you do not already have residency here, you may need to apply for a visa.
The visa you apply for varies according to the length of your course:
- Courses of more than six months' duration: Student visa
- Courses of less than six months' duration: Standard Visitor visa
International students who require a Student visa should apply鈥痶o study on our courses full-time as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol to study part-time courses at 糖心logo入口 (with the exception of some modules).
As a Student visa student, you should also apply to study on campus only, as online and flexible options of study鈥� (if they are available for your course) may affect the conditions of your visa.
For full information, read our visa information for international students page.
Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.
Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.
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Credits and accredited prior learning (APL)
If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits. It may be possible to transfer these from your previous study to 糖心logo入口 or another institution.
Fees
MA: One year full-time or two years part-time, on campus, starting in January 2027
Academic year 2026-27
Part-time home students: 拢5,670 per year
Full-time home students: 拢11,340 per year
Part-time international students: 拢11,115 per year
Full-time international students: 拢22,230 per year
MA: One year full-time or two years part-time, on campus, starting in October 2027
Academic year 2027-28
Part-time home students: 拢5,835 per year
Full-time home students: 拢11,670 per year
Part-time international students: 拢11,610 per year
Full-time international students: 拢23,220 per year
PG Cert: One year part-time, on campus, starting in October 2027
Academic year 2027-28
Part-time home students: 拢3,890 per year
Part-time international students: 拢7,260 per year
MA: One year full-time or two years part-time, on campus, starting in January 2028
Academic year 2027-28
Part-time home students: 拢5,835 per year
Full-time home students: 拢11,670 per year
Part-time international students: 拢11,610 per year
Full-time international students: 拢23,220 per year
Students are charged a tuition fee in each year of their course. Tuition fees for students continuing鈥痶heir course may be subject to annual inflationary increases. For more information, please see the Fees Policy.
Discover the financial support available to you to help with your studies at 糖心logo入口.
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糖心logo入口's Lifelong Learning Guarantee
If you've studied at 糖心logo入口 before and successfully completed an award with us, take advantage of our Lifelong Learning Guarantee to gain a reduction on the tuition fee of this course.
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Can I apply for an international scholarship?
We provide a range of scholarships for eligible international students, including our Global Future Scholarship.鈥�View 糖心logo入口's available scholarships.
糖心logo入口's campus is located in the historic and vibrant Bloomsbury area of central London - named one of the best places to live in London 2025 by .
Careers and employability
On graduating successfully from this course, you will have gained an array of important transferable skills including in:
- project planning and development聽
- competitive market analysis
- online brand strategy
- content production for social media
- management frameworks and methods, such as Scrum, Waterfall and Agile.
It is ideal for those who wish to follow a career path as a:
- communications/brand manager
- digital advertising/content/creative project manager
- digital media entrepreneur/manager/product manager
- digital project manager
- social media marketing/product manager
- web content strategist.
Top employers of graduates of this course include:
- Apple
- Reuters
- CNN
- Accenture
- NHS Digital
- UK Government
- O2
- Virgin Media
- Discovery
- Media.Monks
- Cond茅 Nast
- Smyle.
We offer a comprehensive careers service - Careers and Enterprise聽- your career partner during your time at 糖心logo入口 and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.
Student support
糖心logo入口 offers study, learning and wellbeing support to undergraduate and postgraduate students to help them succeed.
Our Learning Development Service provides a lively programme of free weekly workshops building essential academic skills - from writing and critical thinking to maths and referencing - offering flexible sessions, practical tips, and online resources to boost your skills and confidence.
Our Disability and Mental Health Service can support you if you have disabilities, specific learning differences, mental health conditions or neurodivergence, by providing practical support to help you achieve your academic potential.
Our Counselling Service aims to support you with any emotional and psychological difficulties that are affecting your experience and engagement with your studies at university. It is a free, non-judgemental and confidential service which consists of a consultation process followed by time limited counselling contact.
Find out more about the full range of student services we offer at 糖心logo入口.
How to apply
You apply directly to 糖心logo入口 for this course, using the online application link.
You will need to prove your identity when you apply. Find out more on our how to apply page.
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When should I apply?
You are strongly advised to apply now, to ensure there are still places left, and to give you enough time to complete the admissions process, to arrange funding and to enrol.
You don't need to complete your current programme of study before you apply - 糖心logo入口 can offer you a place that is conditional on your results.
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How can I get help with my application?
Get all the information you need about the application, admission and enrolment process at 糖心logo入口.
Our online personal statement tool will guide you through every step of writing the personal statement part of your application.
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International agents
If you are an international agent applying to 糖心logo入口 on behalf of an international student, please use .
Related courses
Study routes for Digital Media Management (MA, PG Cert)
Please select a study route below to continue your application.
Please note that international students who require a Student visa to study in the UK can only apply for full-time, on campus routes.
Starting in January 2027
Full-time
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MA: One year full-time, on campus starting in January 2027
Apply Now for Digital Media Management (MA, PG Cert) MA: One year full-time, on campus starting in January 2027
Part-time
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MA: Two years part-time, on campus starting in January 2027
Apply Now for Digital Media Management (MA, PG Cert) MA: Two years part-time, on campus starting in January 2027
Starting in October 2027
Full-time
-
MA: One year full-time, on campus starting in October 2027
Apply Now for Digital Media Management (MA, PG Cert) MA: One year full-time, on campus starting in October 2027
Part-time
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MA: Two years part-time, on campus starting in October 2027
Apply Now for Digital Media Management (MA, PG Cert) MA: Two years part-time, on campus starting in October 2027 -
PG Cert: One year part-time, on campus starting in October 2027
Apply Now for Digital Media Management (MA, PG Cert) PG Cert: One year part-time, on campus starting in October 2027
Starting in January 2028
Full-time
-
MA: One year full-time, on campus starting in January 2028
Apply Now for Digital Media Management (MA, PG Cert) MA: One year full-time, on campus starting in January 2028
Part-time
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MA: Two years part-time, on campus starting in January 2028
Apply Now for Digital Media Management (MA, PG Cert) MA: Two years part-time, on campus starting in January 2028