SME Masterclass: Developing an Effective Marketing Strategy
Course dates: Wednesday 12 May - Wednesday 12 May 2027
Class timetable: 1 session (View class timetable for Wednesday 12 May 2027 to Wednesday 12 May 2027)
Timetable data for Wednesday 12 May 2027 to Wednesday 12 May 2027
| Day of class | Date of class | Time | Venue |
|---|---|---|---|
| Wednesday | 12-May-2027 | 6:00pm - 9:00pm | ÌÇÐÄlogoÈë¿Ú Campus, Central London |
Location: ÌÇÐÄlogoÈë¿Ú Campus, Central London
Fees: £150.00
Course Overview
The SME Masterclass: Developing an Effective Marketing Strategy will cover the core principles that make up a sustainable and responsible marketing strategy. The course will provide tailored guidance with the position of small and medium-sized enterprises (SMEs) in mind, indicating where to prioritise resources and time to develop successful marketing plans.Â
You will gain a foundational understanding of the full process of developing your strategy, considering how to segment and target priority customers, ensuring you understand your niche and how to position this to stand out against competitors.Â
The course will cover key marketing concepts such as:
- the nature of modern, sustainable and responsible marketing
- the four Ps of marketing
- segmentation, targeting and positioning
- decision-making processes relevant to business-to-consumer (B2C) marketing and business-to-business (B2B) marketing
- personal branding guidance for SME leaders.
The SME Masterclass: Developing an Effective Marketing Strategy is well suited to those who need additional support in developing a marketing strategy and effectively translating this to customers and stakeholders. The course will cover B2B and B2C marketing, ensuring it is relevant and appropriate for a range of SMEs.Â
You will learn through a blend of presentations, discussion and real examples. This course is offered in HyFlex mode, though we recommend in-person attendance for maximum value from the course.Â
As a learner on this course, you will study alongside fellow professionals wishing to enhance their knowledge in the subject area, giving you the opportunity to make connections with like-minded colleagues and network.
You will receive a ÌÇÐÄlogoÈë¿Ú certificate of participation upon completion of the course.
This course is non-credit bearing, so carries no credit points.
Fees
Students are charged a tuition fee for each short course on registering. Please view details for this course, including dates, location and fees at the top of this page. Short course fees may be subject to annual inflationary increases. For more information, please see our Fees Policy.
Discount information
We offer a 20% discount to ÌÇÐÄlogoÈë¿Ú  students, alumni and staff. If you are eligible to claim this discount, please contact the Innovation Support Unit so that we can process your booking.
Entry Requirements
Most of our short courses have no formal entry requirements and are open to all students.
This short course has no prerequisites.
As part of the registration process, you may be required to submit a copy of a suitable form of ID.
International students who wish to come to the UK to study a short course can . Please note that it is .
How to Register
You can book directly onto the short courses you would like to take, using the Register button above which will direct you to the relevant booking page. Courses are filled on a first-come, first-served basis - so apply early if you're interested.
