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Dr Peter Trim

Positions held:
  • Professor of Marketing and Security Management, 糖心logo入口 Business School
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  • Supervision and teaching

    Supervision and teaching

    Supervision

    To date, I have supervised a number of PhD students specializing in aspects of marketing, education and innovation.

    Teaching

    Teaching modules

    • International Marketing
    • Marketing Strategy
    • Principles of Marketing (Undergraduate)
  • Publications

    Publications

    Article

    • Trim, Peter R.J. and Lee, Y.-I. (2025) . Businesses 5 (1), pp. 1-23. ISSN 2673-7116.
    • Trim, Peter R.J. and Lee, Y.-I. (2025) . Journal of Asia Business Studies 19 (4), pp. 914-934. ISSN 1558-7894.
    • Lee, Y.-I. and Trim, Peter R.J. (2025) . Behaviour & Information Technology ISSN 0144-929X.
    • Trim, Peter R.J. and Trim, R.C.L. (2025) . Challenges 16 (4), pp. 54. ISSN 2078-1547.
    • Lee, Y.-I. and Filieri, R. and Trim, Peter (2025) . Internet Research ISSN 1066-2243. (In Press)
    • Trim, Peter R.J. and Lee, Y.-I. (2024) . Applied Sciences 14 (10), pp. 4300. ISSN 2076-3417.
    • Panditharathna, R. and Liu, Y. and de Macedo Bergamo, F.V. and Appiah, D. and Trim, Peter R.J. and Lee, Y.-I. (2024) . Big Data and Cognitive Computing 8 (165), pp. 1-21. ISSN 2504-2289.
    • Trim, Peter R.J. and Lee, Y.-I. (2024) . Businesses 4 (4), pp. 865-882. ISSN 2673-7116.
    • Trim, Peter R.J. and Lee, Y.-I. and Vu, A. (2023) . Future Internet 15 (4), pp. 123. ISSN 1999-5903.
    • Lee, Y.-I. and Vu, A. and Trim, Peter R.J. (2022) . International Journal of Retail & Distribution Management 50 (5), pp. 561-580. ISSN 0959-0552.
    • Lee, Y.-I. and Trim, Peter R.J. (2022) . Big Data and Cognitive Computing 6 (3), pp. 1-21. ISSN 2504-2289.
    • Trim, Peter R.J. and Lee, Y.-I. (2022) . Big Data and Cognitive Computing 6 (4), pp. 110. ISSN 2504-2289.
    • Trim, Peter R.J. and Lee, Y.-I. (2021) . Big Data and Cognitive Computing 5 (3), pp. e32. ISSN 2504-2289.
    • Trim, Peter R.J. (2021) . Journal of Business & Industrial Marketing 36 (10), pp. 1943-1955. ISSN 0885-8624.
    • Lee, Y.-I. and Trim, Peter R.J. (2019) . Journal of Brand Management 26 (5), pp. 595-613. ISSN 1350-231X.
    • Trim, Peter R.J. and Lee, Y.-L. (2019) . Industrial Marketing Management 83, pp. 224-238. ISSN 0019-8501.
    • Trim, Peter R.J. and Lee, Yang-Im (2019) . S茅curit茅 & Strat茅gie 32 (April), pp. 26-31. ISSN 2101-4736.
    • Lee, Y.-I. and Trim, Peter R.J. (2015) . Journal of Global Scholars of Marketing Science 25 (4), pp. 338-357. ISSN 2163-9159.
    • Lee, Y.I. and Trim, Peter R.J. (2013) . Journal of Global Scholars of Marketing Science 23 (3), pp. 314-337. ISSN 2163-9159.
    • Lee, Y.I. and Trim, Peter R.J. (2012) . Industrial Marketing Management 41 (5), pp. 770-779. ISSN 0019-8501.
    • Lee, Y.I. and Trim, Peter R.J. and Upton, J. and Upton, D. (2009) . Simulation & Gaming 40 (6), pp. 726-751. ISSN 1046-8781.
    • Trim, Peter R.J. and Lee, Y.I. (2009) . On The Horizon 17 (4), pp. 378-387. ISSN 1074-8121.
    • Trim, Peter R.J. and Jones, N.A. and Brear, K. (2009) . Journal of Business Continuity & Emergency Planning 3 (4), pp. 345-355. ISSN 1749-9216.
    • Trim, Peter R.J. and Lee, Y.I. (2008) . European Business Review 20 (3), pp. 222-239. ISSN 0955-534X.
    • Trim, Peter R.J. and Lee, Y.I. (2008) . European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.
    • Trim, Peter R.J. and Lee, Y.I. (2008) . Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.
    • Lee, Y.-I. and Trim, Peter R.J. (2008) . Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.
    • Lee, Y.I. and Trim, Peter R.J. (2008) . Business Strategy Series 9 (5), pp. 272-278. ISSN 1751-5637.
    • Trim, Peter R.J. and Lee, Y.-I. (2007) . Business Strategy Series 8 (5), pp. 335-342. ISSN 1751-5637.
    • Lee, Y.-I. and Trim, Peter R.J. (2006) . Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.
    • Lee, Y.-I. and Trim, Peter R.J. (2006) . Marketing Intelligence and Planning 24 (7), pp. 730-745. ISSN 0263-4503.
    • Trim, Peter R.J. and Lee, Yang-Im (2006) . Journal of Business and Industrial Marketing 21 (3), pp. 151-163. ISSN 0885-8624.
    • Trim, Peter R.J. (2005) . Strategic Change 14 (7), pp. 381-390. ISSN 1086-1718.
    • Trim, Peter R.J. (2005) . Disaster Prevention and Management 14 (4), pp. 493-505. ISSN 0965-3562.
    • Trim, Peter R.J. and Pan, H. (2005) . European Business Review 17 (4), pp. 325-339. ISSN 0955-534X.
    • Trim, Peter R.J. and Lee, Yang-Im (2004) . Qualitative Market Research: An International Journal 7 (4), pp. 284-292. ISSN 1352-2752.
    • Trim, Peter R.J. (2004) . Disaster Prevention and Management 13 (3), pp. 218-225. ISSN 0965-3562.
    • Trim, Peter R.J. and Lee, Yang-Im (2004) . Management Decision 42 (3/4), pp. 473-480. ISSN 0025-1747.
    • Trim, Peter R.J. (2004) . Marketing Intelligence and Planning 22 (2), pp. 240-256. ISSN 0263-4503.
    • Trim, Peter R.J. (2003) . International Journal of Educational Management 17 (2), pp. 59-70. ISSN 0951-354X.
    • Trim, Peter R.J. (2001) . Journal of Further and Higher Education 25 (1), pp. 107-116. ISSN 0309-877X.

    Book

    • Trim, Peter R.J. and Lee, Y.-I. (2023) . Ankara, Turkey: Nobel Akademik Yayincilik. ISBN 9786253973445.
    • Trim, Peter R.J. and Lee, Y.-I. (2022) . London, UK: Routledge. ISBN 9781032154763.
    • Trim, Peter R.J. and Lee, Y.I. (2014) . Farnham, UK: Gower Publishing. ISBN 9781472432094.
    • Trim, Peter R.J. and Upton, D. (2013) . Farnham, UK: Gower Publishing. ISBN 9781409456940.
    • Trim, Peter R.J. and Caravelli, J. (2009) . New York, USA: Nova Science Publishers. ISBN 978607416937.
    • Lee, Y.I. and Trim, Peter R.J. (2008) . Oxford, UK: Chandos Publishing. ISBN 9781843344698.

    Book section

    • Trim, Peter R.J. and Lee, Y.-I. and Vu, A. (2024) . In: Scholarly Community Encyclopedia. MDPI.
    • Trim, Peter R.J. and Lee, Y.-I. (2024) . In: Advances in Cybersecurity: Challenges and Solutions. MDPI. pp. 1-5. ISSN 2076-3417. ISBN 9783725818976.
    • Trim, Peter R.J. and Lee, Y.-I. (2023) . In: Trim, Peter R.J. and Lee, Y-I. (eds.) Managing Cybersecurity Threats and Increasing Organizational Resilience.. Basel, Switzerland: MDPI. pp. 1-3. ISBN 9783036596440.
    • Trim, Peter R.J. and Lee, Y.-I. (2023) . In: Trim, Peter R.J. and Lee, Y.-I. (eds.) Managing Cybersecurity Threats and Increasing Organizational Resilience. Basel, Switzerland: MDPI. pp. 203-222. ISBN 9783036596440.
    • Trim, Peter R.J. (2009) . In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers. pp. 91-101. ISBN 9781607416937.
    • Trim, Peter R.J. (2009) . In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers. pp. 213-227. ISBN 9781607416937.
    • Trim, Peter R.J. and Caravelli, J. (2009) . In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilence and Reducing Vulnerability. Defense, Security and Strategies. New York, U.S.: Nova Science Publishers. pp. 229-244. ISBN 9781607416937.
    • Trim, Peter R.J. and Lee, Y.I. (2009) . In: Trim, Peter R.J. and Caravelli, J. (eds.) Strategizing Resilience and Reducing Vulnerability. Defense Security and Strategies. New York, U.S.: Nova Publishers. pp. 75-90. ISBN 9781607416937.

    Conference item

    • Trim, Peter R.J. and Lee, Y.-I. (2019) . 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, I脡SEG School of Management,, 2019, Paris, France
    • Trim, Peter R.J. and Lee, Y.-I. (2019) . 35 Annual IMP Conference, Relationships, Interactions and Networks in Competitive Environment, I脡SEG School of Management,, 2019, Paris, France
    • Lee, Y.-I. and Trim, Peter R.J. and Di Benedetto, A. (2018) . 2018 Global Marketing Conference, 2018, Tokyo, Japan
    • Lee, Yang-Im and Trim, Peter R.J. (2017) . 2017 GIKA (Global Innovation and Knowledge) Conference, 2017, Lisbon, Portugal

    Editorial

    • Trim, Peter and Lee, Y.-I. (2026) . Applied Sciences 16 (11), pp. 5312. MDPI. ISSN 2076-3417.
    • Trim, Peter R.J. and Lee, Y.-I. (2024) . Applied Sciences 14 (10), pp. 1-5. MDPI. ISSN 2076-3417.

    Monograph

    • Trim, Peter R.J. and Youm, H.Y. (2015) . Swindon, UK: Information Assurance Advisory Council.
    • Trim, Peter R.J. and Youm, H.Y. (2014) . Swindon, UK: Information Assurance Advisory Council.