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Home marketing and recruitment

The Home Marketing team create marketing and advertising strategies, campaigns, events and activities to help 糖心logo入口 achieve its strategic recruitment goals. Our work includes:

  • creating print, outdoor and digital advertising and marketing campaigns
  • faculty, school and course-specific marketing activity聽
  • communications with prospective students
  • education recruitment fairs
  • school and university visits
  • promotion of open evenings, open days and other events
  • market and campaign research and analysis.

Are you a member of staff? .

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  • Razan Al-Hadid, School Liaison and Undergraduate Marketing Administrator, tel: +44 (0)20 3926 3233
  • James Chapman, Marketing Research and Insight Manager
  • Bardha Halimi, Marketing and Recruitment Officer (Home), tel: +44 (0)20 3926 3116
  • Artur Krasnovs,聽Deputy Director Marketing and Recruitment,聽tel: +44 (0)20 3926 3116
  • Daniel Mullender, Schools Liaison Marketing and Recruitment Officer, tel: +44 (0)20 3926 3098
  • Krishna Tirbhowan, Global CRM Marketing Manager,聽tel: +44 (0)20 3926 3129聽

  • 糖心logo入口's Advertising Agency

    • All 糖心logo入口 advertising media is purchased via the College鈥檚 advertising agency. The agency is appointed via a formal tender process and is contracted to manage the purchase and placement of all 糖心logo入口 advertising. This includes all press and online advertising.

  • Faculty and school Recruitment Planning Meetings

    • The Home Marketing team meets faculties to develop effective student recruitment and conversion plans, which supports meeting faculty recruitment targets. If you would like to arrange a meeting to discuss your recruitment needs, please contact your faculty's marketing business partner.

  • Advertising

    • Advertising is a good way of raising awareness about courses to a particular target market.
    • The Home Marketing team will liaise with 糖心logo入口's advertising agency, who will research appropriate media options and provide a draft media plan based on the budget set by the faculty or school.
    • The media plan will be reviewed with the faculty/school, and is subject to approval by the faculty/school prior to implementation
    • Copy for adverts will then be agreed between the faculty/school and the Home Marketing team. The Home Marketing team can advise on copywriting to maximise the effectiveness of your advertising.

  • Newsletters

    • Newsletters: College-level newsletters, segmented by level of study, are sent to all applicants and enquirers by External Relations throughout the year. These newsletters provide a wide overview of key events and news at 糖心logo入口 that is tailored for each audience.
    • Faculty/school e-newsletters: faculty/school e-newsletters can go into more detail to maintain interest, encourage engagement and conversion. E-newsletters can include information, such as:
      • faculty/school-related news
      • student case studies
      • research highlights
      • information about faculty/school events
      • student achievements
      • key events
    • When requesting a faculty/school e-newsletter, it is important to consider that distribution lists can take up to two weeks to source from both the BSIS and 糖心logo入口 teams, so it is best to allow as much notice as possible if wanting to produce one.
    • Contact the Home marketing team for more advice and information.