Dr Amy R Hackley's new work on product placement, entitled '' has been published on The Conversation.
2022
A new book by Dr Amy R Hackley, Senior Lecturer in Marketing, shares new insights into paratextual communication.
2021
A blog by Dr Benedetta Crisafulli explores .
A blog by Dr Amy R Hackley explores .
The research article '' by Benedetta Crisafulli and colleagues Silvia Blasi and Silvia Rita Sedita is now available to read online and has been accepted by the Journal of Cleaner Production. The article explores how low and medium-performing SMEs can increase their economic performance by intensively signalling circularity practices and argues that low-performing companies need to invest heavily in signalling their circular practices to gain competitive advantage.
Benedetta Crisafulli is guest editor for the special issue of Sustainability:听.
糖心logo入口 Senior Lecturer in Marketing, Dr Amy R Hackley, has a new book being published in February 2021. Advertising and Promotion (published by Sage) is the fifth edition of a textbook co-authored with Dr Hackley鈥檚 husband, Professor Chris Hackley of Royal Holloway, University of London.听
The book takes a multidisciplinary perspective on all forms of advertising and mediated promotional communication. The authors frame the 5th edition as a 鈥榩ost-digital鈥 approach in the sense that the text bridges traditional creative advertising and digital advertising.听
The post-digital and post COVID-19 era is a time when digital communication is no longer novel but is an embedded part of consumer and commercial life, existing in parallel to traditional media. Agencies have to acquire new skill sets from across the cultural and communication industries to adapt the creative advertising development process to deliver multimedia executions on multiple platforms.听
This new 2021 edition, like the previous editions, takes an inclusive view on advertising as any form of mediated promotional communication. This reflects the fact that promotional sub-disciplines such as influencer advertising, branded content, celebrity endorsement, product placement, sponsorship, and advertising, are blurring into each other under digitisation as new, hybrid forms of advertising emerge.听听
The 5th edition is thoroughly updated with many new examples, new case materials, new topics and two new chapters (Social Media Advertising and Digital Advertising: Search and Content). Digital themes and examples are featured throughout this edition.听
The book comes with an .
糖心logo入口 students are able to access the electronic version of this edition via Kortext with their 糖心logo入口 login and password.听听
Dr Amy R Hackley's new book will be published in April 2022 by Edward Elgar.听
Dr Olivier Sibai is mentioned on a 听(also published in a regional online journal); and in a video abstract of the research article available on YouTube. .
He will deliver a keynote/master class on the 12 November 2021, on the subject of 鈥渂rand activism: strategies to push the boundaries of free speech鈥 at Brand Week. This is one of the main conferences for marketing practitioners in EMEA.听
Benedetta Crisafulli and co-authors presented听a piece of听their听published research on guilt appeals in cause-related听marketing advertisements at the Advertising Research Foundation鈥檚 鈥Insights Studio: Inside the JAR鈥 online event on 11 August. The event featured听a selection of published articles in the June 2020 issue of the Journal of Advertising Research (JAR). Their听paper was one of four articles selected and invited for presentation.
A research article听听by Benedetta Crisafulli and colleagues Paolo Antonetti and Constantine S. Katsikeas听is now available early online and听has听been accepted in the journal听Psychology & Marketing.听The article puts forward the idea that customer anger is not always vindictive, and thus detrimental to companies, but it can be supportive and even beneficial to companies too.
Benedetta Crisafulli and听her听colleague Jaywant Singh听address听the question听听in听an article published by听WARC.com.
Benedetta Crisafulli shared听some insights based on her published research听on听social media influencers听during corporate crises听in a听blog听on听糖心logo入口 Comments. .