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Dr Fred Yamoah

Positions held:
  • Associate Lecturer, ÌÇÐÄlogoÈë¿Ú Business School
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  • Overview

    Overview

    Biography

    Fred A. Yamoah is an experienced academic in further and higher education with proven record in teaching, research, curriculum development, trans-national education, national and international students’ recruitment, consultancy, passionate about emerging technologies and business engagement. He has served in various capacities in further and higher education such as vice principal at further education, programmes leader, deputy director of MBA programmes, accreditation and international partnerships director, post graduate research coordinator, academic quality nominee, amongst others. Fred is well published with over 50 refereed journal publications, two book chapters, a principal investigator for various research projects in the UK and overseas, journal editor, external examiner and visiting professor and a public speaker. He is a fellow of the Higher Education Academy, UK and a member of the Academy of Marketing UK. He a contributing author of ‘Developing Skills for Business Leadership’, a CIPD 2010 publication and the forthcoming Palgrave publication on ‘Sustainability in Marketing’. Prior to his current appointment at ÌÇÐÄlogoÈë¿Ú – University of London he served as a senior lecturer at Hertfordshire and Sunderland Business Schools respectively. Dr Yamoah is an experienced PhD Research Development Advisor, Research Supervisor and External Examiner. Apart from working with PhD Research students presently he is also the External Examiner for the University of Newcastle. Fred has successfully supervised over 320 Post graduate dissertations, including supervising PhDs to completion. He is also an approved External PhD Examiner for Plymouth University, Cardiff Metropolitan University and University of Worcester, examining Doctoral Thesis and have examined over 10 DBA/PhD theses within the UK.

    Ìý

    Fred serves as an External Curriculum and Quality Expert on the Academic Board at the City of London Business School, London, UK.Ìý Dr Yamoah serves in an advisory and consultative position as marketing and food value chain expert to the technical committee of the government of Ghana’s team leading the flagship agro-industrialisation transformation agency. Fred has also undertaken food marketing-related projects for companies in the UK food sector including Fullwell UK and Tropical Wholefoods, UK. He is an associate editor of sustainable food subsection of Sustainability Journal and the marketing sustainability co-editor for the Annual Review of Social Partnership. He has published his research work at internationally excellent level in 3 and 4 ABS rated journals that has been well cited.

    Web profiles

    Administrative responsibilities

    • Joint Chair - Subject Development Group Marketing (Research)
    • Chair - Principles of Responsible Management Education (PRME)

    ORCID

  • Research

    Research

    Research interests

    • Sustainability
    • Sustainable Consumption
    • Food Marketing and Agribusiness
    • Sustainable Food Supply Chain
    • Circularity and Sustainability in the Food Industry

    Research projects

    Using STFC Technology to Create a Novel Digital Platform to Integrate Fish Farmers and Customers in Ghana.

    Abstract

    Fish farming plays a key role as a major source of nutrition and livelihood for small scale fish farmers in Ghana. However, the sector’s supply chain has been hugely disrupted by Covid-19 pandemic. This has resulted in disconnections and instabilities between the aquaculture supply chain and fish food environment, where consumers can access fish products, consequently compromising transparency along the chain. Immediate effects include loss of income, fish losses and limited consumer access to fish. Thereby, this project seeks to use STFC technology to create a novel digital platform that will connect fish farmers and customers to address supply, market and transparency challenges facing the aquaculture food system Ghana to harness and sustain fish supply chains in Africa.

  • Supervision and teaching

    Supervision and teaching

    Supervision

    Supervisions external to ÌÇÐÄlogoÈë¿Ú:
    5

    I welcome enquiries from prospective PhD students who are interested in undertaking research in any of my areas of research interest:

    Sustainability, Sustainable Consumption, Food Marketing and Agribusiness, Sustainable Food Supply Chains,Ìý Circularity and Sustainability in the Food Industry, etc

    Teaching

    Teaching modules

    • Marketing Analytics (Undergraduate)
  • Publications

    Publications

    Article

    • Sammour, Ammar and Yamoah, Fred (2026) . Technology in Society 23 (3), pp. 447-470. ISSN 0160-791X.
    • Yawson, D.E. and Yamoah, Fred (2023) . Studies in Higher Education ISSN 0307-5079.
    • Yamoah, Fred (2023) . British Food Journal ISSN 0007-070X.
    • Yamoah, Fred and Kaba, J.S. (2022) . Climate and Development pp. 1-8. ISSN 1756-5529.
    • Afrifa, G.A. and Amankwah-Amoah, J. and Acquaye, Adolf and Yamoah, Fred and Mwiti, F. (2022) . Economic and Industrial Democracy ISSN 0143-831X.
    • Eshun Yawson, D. and Yamoah, Fred (2021) . Computers in Human Behavior 114 (106558), ISSN 0747-5632.
    • Ibn-Mohammed, T. and Mustapha, K. and Godsell, J. and Zulfikar, A. and Babatunde, K. and Akintade, D. and Acquaye, Adolf and Fujii, H. and Ndiaye, M. and Yamoah, Fred and Koh, L. (2021) . Resources, Conservation & Recycling 164 (105169), ISSN 0921-3449.
    • Adjapong Afrifa, G. and Tingbani, I. and Yamoah, Fred and Appiah, G. (2020) . Technological Forecasting and Social Change 161 (120256), ISSN 0040-1625.
    • Yawson, D.E. and Yamoah, Fred (2020) . Heliyon 6 (11), pp. e05519. ISSN 2405-8440.
    • Yamoah, Fred and Acquaye, A. (2019) . Journal of Cleaner Production 217, pp. 172-184. ISSN 0959-6526.
    • Dey, B. and Alwi, S. and Yamoah, Fred and Agyapong, S. and Kizgin, H. and Sarma, M. (2019) . International Marketing Review 36 (5), pp. 771-804. ISSN 0265-1335.
    • Yamoah, Fred (2019) . Journal of Environmental Management 247, pp. 152-160. ISSN 0301-4797.
    • Yamoah, Fred (2019) . AIMS Agriculture and Food 4 (3), pp. 731-755. ISSN 2471-2086.
    • Acquaye, A. and Ibn-Mohammed, T. and Genovese, A. and Afrifa, G.A. and Yamoah, Fred and Oppon, E. (2018) . European Journal of Operational Research 269 (1), pp. 188-205. ISSN 0377-2217.
    • Madichie, N. and Yamoah, Fred (2017) . Thunderbird International Business Review 59 (6), pp. 663-675. ISSN 1096-4762.
    • Yamoah, Fred and Duffy, R. and Petrovici, D. and Fearne, A. (2016) . Journal of Business Ethics 136 (1), pp. 181-197. ISSN 0167-4544.
    • Howard Wilsher, s. and Harrison, F. and Yamoah, Fred and Fearne, A. and Jones, A. (2016) . International Journal of Behavioral Nutrition and Physical Activity 13, ISSN 1479-5868.
    • Nasir, M.H.A and Genovese, A and Acquaye, A and Koh, S.C.I. and Yamoah, Fred (2016) . International Journal of Production Economics 183 (B), pp. 443-457. ISSN 0925-5273.
    • Acquaye, A. and Yamoah, Fred and Feng, K. (2015) . International Journal of Production Economics 164, pp. 472-483. ISSN 0925-5273.

    Book

    • Yamoah, Fred and Yawson, D.E., eds. (2023) . MDPI Books. ISBN 9783036573410.
    • Yamoah, Fred and ul Haque, A. (2023) . Cham, Switzerland: Springer Nature Switzerland AG. ISBN 9783031415777.

    Book section

    • ul Haque, A. and Yamoah, Fred (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 1-13. ISBN 9783031415777.
    • Yamoah, Fred and ul Haque, A. (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 15-24. ISBN 9783031415777.
    • Dankwah, J. and Yamoah, Fred and Faizan, R. (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 25-41. ISBN 9783031415777.
    • Dodoo, C. and Yamoah, Fred and ul Haque, A. (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 79-97. ISBN 9783031415777.
    • Imran, M. and Nida, A. and Yamoah, Fred (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 99-125. ISBN 9783031415777.
    • Obuobi, G.P.D. and Yamoah, Fred and ul Haque, A. (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 185-211. ISBN 9783031415777.
    • Awuah-Werekoh, K. and Yamoah, Fred and Faizan, R. (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 243-265. ISBN 9783031415777.
    • ul Haque, A. and ul Haq, I. and Yamoah, Fred (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 267-285. ISBN 9783031415777.
    • ul Haque, A. and Faizan, R. and Yamoah, Fred (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 301-313. ISBN 9783031415777.
    • Kumah, J.A. and Yamoah, Fred and ul Haque, A. (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 345-365. ISBN 9783031415777.
    • Gundona, I. and Yamoah, Fred and ul Haq, I. (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 403-423. ISBN 9783031415777.
    • ul Haq, I. and ul Haque, A. and Yamoah, Fred (2023) . In: Yamoah, Fred and ul Haque, A. (eds.) Corporate Management Ecosystem in Emerging Economies. Cham, Switzerland: Springer Nature Switzerland AG. pp. 447-464. ISBN 9783031415777.
    • Yamoah, Fred (2019) . In: Amaeshi, K. and Muthuri, J. and Ogbechie, C. (eds.) Incorporating Sustainability in Management Education An Interdisciplinary Approach. Basingstoke, UK: Palgrave Macmillan. pp. 167-193. ISBN 9783319981253.